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Doing Business
Demographic Profile
Back to Downtown Tool Kit


Close to 26,700 people live within Downtown’s four square miles, making it a densely populated area with concentrated buying power. With over 140,000 office workers and another 30,000 students, Downtown is well known as the region’s densest concentration of employment as well. In addition 12.8 million people visit Downtown annually for conventions, trade shows or tourist attractions.

Downtown Demographic Profile
(Based on the four square mile Downtown boundary)

Population

26,700

Population by 2010

38,900

Average household income

$48,000

Average housing value

$173,200

Average market rent

$1,185

Median age

31

One-person households

59%

Families with children

18%

Households of roommates

12%

Households with member over 65 years old

15%

Households living in structures with 20 or more units

53%

Take public transportation or walk to work

31%

Have no car

43%

Expanded Demographic Profile
(Data source: InfoUSA and ESRI Forecasts provided by
Georgia Power)
From Peachtree and Andrew Young International Blvd.

1 mile ring

3 mile ring

5 mile ring

Population

2007 Population
2007-2012 Annual Rate Change
2012 Population


24,426
1.7%

26,545


169,052
1.7%

183,846


344,999
1.4%

369,318

Income

2007 Average Household Income
2012 average Household Income


47,984

62,943


73,621

97,008


79,475

102,132

Households

2007 Households
2007 Average Household
Size
2012 Households


10,087
1.8

11,229


72,086
2.0

79,828


141,950
2.2

153,734

Age

2007 Median Age
2012 Median Age


31.1
30.7


32.1
32.8


33.1
34.1

Business Information

Total Businesses
Total Employees


6,218
106,209


13,933
199,183


19,933
291,210

Downtown Attration Attendance in 2006

Attendance at Sporting Events

Atlanta Braves (baseball)

2,521,534

Atlanta Falcons (football)

634,800

Atlanta Hawks (basketball)

660,000

Atlanta Thrashers (hockey)

311,000

SEC Football Championship

74,913

Attendance at Specialty Events

4th of July Celebration at Centennial Olympic Park

80,000

Atlanta Film Festival

30,000

National Black Arts Festival

33,000

Sweet Auburn Spring Festival

40,000

Peach Drop at Underground Atlanta New Year’s Celebration

175,000

Attendance at Attractions

Centennial Olympic Park

1,500,000

CNN Studio Tour

310,000

Georgia Aquarium

4,000,000

Imagine It! The Children’s Museum of Atlanta

200,000

Martin Luther King, Jr. National Historic Site

666,000

Underground Atlanta 6,000,000

World of Coca-Cola

799,500

Attendance at Concerts/Shows

Cotton Club

160,000

Rialto Theatre

53,997

The Tabernacle

78,000

Civic Center

525,000



Source: CAP staff research, May 2007

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