Days Inn to Become City's First Aloft Brand
Monday, July 30th 2012
Downtown Atlanta Hotel Acquired for Renovation & Re-Launch As City’s First Aloft Brand
Banyan Investment Group and DeBartolo Development have purchased the Days Inn Atlanta Downtown, and are immediately starting renovations which will transform the landmark property into the city’s – and the state’s – first “Aloft” brand hotel by spring of next year.
Currently, the property has 263 rooms. After the renovation, it will feature approximately 242 rooms and suites. Amenities of the renovated property will include the “w xyz bar” featuring neon lights and live musical performances; the “re:mix” lounge; an outdoor “backyard” with “splash” swimming pool; 2,000 sq. ft. of meeting space; the “re:charge” fitness center; complimentary wireless internet; and surface parking.
During the renovation, which represents an investment of more than $25 million, the hotel will continue to operate as an independent hotel under the name “Hotel ATL.”
“This property represents the kind of unique investment opportunity that attracted our company to the Atlanta market,” according to Rakesh Chauhan, CEO of Banyan Investment Group. “It’s a high-profile location which we can enhance in a way that makes it even more attractive and valuable to downtown Atlanta, to city visitors, and to our financial partners.”
Aloft, introduced by Starwood Hotels & Resorts Worldwide in 2005, is noted for its dramatic contemporary design, state-of-the-art technology features, and an atmosphere that encourages socialization. The brand is often referred to as “a vision of W Hotels.”
The Atlanta property will be the first “Aloft” brand hotel in Georgia and one of only 76 Aloft hotels operating or under development worldwide.
“Aloft is a hip, cosmopolitan brand that will be an exciting new addition to the community of sophisticated and stylish hotels in downtown Atlanta,” adds Andy Chopra, Chief Investment Officer for Banyan Investment Group