Downtown Hotels to Heat Up
Hotel performance in Atlanta for Q1 '14 was strongest in the outlying suburbs, but look for big gains in the Downtown submarket. These will come from activity at the Georgia World Congress Center and a big push by the Atlanta Convention & Visitors Bureau, PKF Hospitality Research president Mark Woodworth says. There’s been a significant amount of capital investment in Downtown in anticipation of the National Center for Civil and Human Rights and the College Football Hall of Fame, and many owners have been renovating and upgrading their hotels for the past few years (like the Days Inn-turned-Aloft at 300 Spring Street NW), a trend that will continue for the next three to five years.
Rendering of the proposed GWCC hotel