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Mercedes-Benz has bought naming right to Falcons’ new stadium

August 24,2015

The Atlanta Falcons’ new stadium officially got its name today: Mercedes-Benz Stadium.

Falcons owner Arthur Blank announced, as expected, that Mercedes-Benz, a corporate newcomer to metro Atlanta, has bought the naming rights to the $1.4 billion stadium under construction downtown.

“We could not be prouder to put ‘Mercedes-Benz’ on our stadium,” Blank said.

Blank and Mercedes-Benz USA President and CEO Steve Cannon said the naming-rights deal will run for 27 years but would not disclose financial terms. Cannon called it the largest marketing deal in Mercedes-Benz history.

Georgia Gov. Nathan Deal, Atlanta Mayor Kasim Reed and Falcons players Matt Ryan and Julio Jones attended the announcement, held at the Falcons’ stadium preview center off Northside Parkway.

Mercedes-Benz, a German luxury automaker, announced plans in January to move its U.S. headquarters from New Jersey to metro Atlanta.