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Return of 101 Marietta: Rebranding, renovating an iconic Downtown skyscraper

November 28,2016

Source: David Pendered, Saporta Report

"As Downtown Atlanta continues its gradual expansion westward, beyond the new Falcons stadium, an iconic skyscraper near the CNN Center is being renamed and is to undergo its first renovation in 18 years.

Rebranded as 101 Marietta, the office tower to the right of the Ferris wheel is to be renovated in order to provide the amenities that tenants want to offer their employees. Credit: Skyview Atlanta via news.wabe.org

Centennial Tower, as it has been known since 1998, is reverting to its former name and its address – 101 Marietta.

The building is notable for its signature top: A color-shifting chevron that helps the building serve as a landmark. The building is on an acre of land, located at the intersection of Marietta and Spring streets. It overlooks Centennial Olympic Park and the Skyview Ferris wheel.

“We are very excited to announce our renovation plans,” Anthony Dilweg, CEO of building owner Dilweg Companies, said in a statement.

“There has always been a landmark office building on this property since the early 1900s, and it has been known as 101 Marietta St. for most of its history,” Dilweg said. “Our repositioning efforts connect the historical roots of Downtown to the evolving workplace needs of today.”

Dilweg acquired the building in 2015 for $68.8 million, according to Fulton County tax records. The property was valued as high as $75 million, in 2005, records show."

Read the full article at the link above.