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Streatery Hot Dog Carts Take Foot in Downtown

February 9,2010

From Atlanta Magazine's Covered Dish Blog

While we wait impatiently for food trucks to finally be permitted by the City of Atlanta’s licensing bureaucracy, one pair of entrepreneurs is gaining ground in the street food department. Streatery, a partnership between former tech industry-types Dave Liniado and Mike Fuller, sells quality hot dogs out of food carts positioned in various locations downtown. The duo navigated government red tape by partnering with General Growth Properties, a company that operates malls around the country and was recently hired by the city to help launch a new street vendor program (the program involves kiosks, not mobile food trucks, as detailed in this document).

Two carts from the Streatery have been in operation for a month now. They rotate locations but can generally found on weekdays on Peachtree Street in front of Woodruff Park the Georgia State University Student Center and on weekends near The World of Coke.

The carts’ main attraction is the all-natural jumbo hot dog made by a company in Marietta, served on bread baked daily by Engelman’s in Norcross. The carts also serve veggie dogs (particularly popular with the GSA students, according to Liniado), turkey dogs, and sausage (also made in Marietta). There are thirteen toppings to choose from, including vinegar-based cole slaw. Specials, including a chicken sandwich and special toppings such as peach barbecue sauce, will be offered shortly.

Liniado says that four additional carts have been ordered and will arrive the first or second week of March, and that the company is scouting sites beyond downtown. Strong possibilities include Spring and Fifth around Georgia Tech, Colony Square, and (back downtown) possibly the Five Points MARTA station. Liniado sees the company's territory expanding as far as Buckhead. “We’re trying to stay as real and New York as possible,” he says, “but we’re still learning—as the weather improves—just where the foot traffic in Atlanta is heaviest.”

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