Sponsorship Opportunities

2014 Sponsorship Guide

With the support of our generous sponsors, Central Atlanta Progress works to drive home the unique assets of the Downtown community with special programs and events that make Downtown Atlanta the place to be.  Join our ever-growing list of supporters by signing on to sponsor one of our successful events in 2014. To discuss sponsorship of  CAP events and programs, please contact Wilma Sothern at 404-658-5910.


Lunch on Broad

After a five year hiatus, Central Atlanta Progress is excited to re-launch Lunch on Broad! We invite your company to support this award-winning weekly event that welcomes Downtown’s many students, residents, office workers and visitors to enjoy the unique Broad Street dining experience.

Every Friday beginning June 6 – September 26 from 11:30 a.m. – 1:00 p.m.  Featuring an abundance of outdoor seating set among the quaint tree-lined streets of Fairlie-Poplar.

Presenting Sponsor
Benefits:

  • Category Exclusivity
  • Brand incorporated into event title
  • Sponsor logo prominently featured in all advertising acquired
  • Sponsor logo and website link featured on official event web site and e-newsletters
  • Sponsor logo prominently displayed on all event signage and collateral, including banners and sponsor boards
  • Sponsor highlighted and quoted in all press materials promoting the event
  • One 6-foot table reserved in a premium location on-site each week to present/display Sponsor’s promotion materials
  • One reserved table each week of the event for Sponsor’s employees or guests
  • Exposure to thousands of Downtown employees, students, residents and visitors

Investment: $15,000 (CAP Members) $20,000 (Non-members)

Official Sponsor

Benefits:

  • Sponsor logo included in all advertising acquired
  • Sponsor logo and website link featured on official event web site and e-newsletters
  • Sponsor logo on all event signage, including banners and sponsor boards
  • Sponsor highlighted and quoted in press materials promoting the event
  • One 6-foot table on-site to present/display Sponsor promotional materials each week
  • One reserved table each week of the event for Sponsor’s employees or guests
  • Exposure to thousands of Downtown employees, students, residents and visitors

Investment: $5,000 (CAP Members) $7,500 (Non-members)

Vendor Proposal

Benefits:

  • Company logo on official event web site with link to company’s home page
  • One 6-foot table on site to present/display promotional materials
  • Exposure to thousands of Downtown employees, students, residents and visitors

Investment: $750/day (CAP Members) $1,000/day (Non-members)

Promotional Activities

  • Online and printed advertisements in Creative Loafing* and other local traditional and social media outlets
  • Printed collateral distribution at area offices and businesses
  • Coverage in local print, digital and broadcast media
  • Social Media marketing campaigns on Facebook, Twitter and Instagram

* As official media partner, Creative Loafing Atlanta will provide the following:

  • One full page ad announcing Lunch on Broad
  • One ¼ page ad per week June 5th – September 24th, 2014
  • Minimum of four ½ page (min. ad size) ads promoting Lunch on Broad 5.22.14 – 6.12.14
  • Featured promotion in Creative Loafing Recommends E-Newsletter (Distributed to 34,000 opt-in subscribers)
  • Giveaway on clatl.com for TBD prize, which includes social media mentions on Facebook.com/LoafyCL and @cl_atlfreestuff

2014 Downtown Steak Week

Week-long dining event featuring specialty steak-themed dishes
June 9-15, 2014

This summer, Central Atlanta Progress and Creative Loafing are excited to launch the first-ever Downtown Steak Week.  During this week-long event, Downtown Atlanta Restaurants will feature a special “steak” dish or dishes to showcase their creativity and generate interest among Atlanta residents and visitors.  All Downtown restaurants will be encouraged to participate and use their creativity to come up with a dish that fits into the “Steak Week” theme.  As an example, a seafood restaurant may choose to offer a tuna steak as a part of the event.  This promotion will differ from a traditional restaurant week in that there will not be set price points or requirements for the featured dishes.

This will be the first Steak Week in Atlanta – EVER!  We expect the event to attract a great deal of attention and be highly successful.  As such, we believe that this is an excellent opportunity to garner exposure for your business and show your support for Downtown Atlanta and its many wonderful restaurants.

Presenting Sponsorship
Benefits:

  • Sponsor logo prominently featured in all advertising acquired through partnership with Creative Loafing Atlanta
  • Sponsor logo and website link prominently featured on official event website and e-mail campaigns promoting Downtown Steak Week
  • Sponsor logo prominently featured on all event signage, banners and collateral
  • Sponsor logo featured on check presenters and other materials distributed by participating restaurants during Downtown Steak Week
  • Sponsor highlighted and quoted in all press materials promoting the event
  • Sponsor engagement in social media during Steak Week
  • Exposure to thousands of Atlanta diners, residents and visitors

Investment: $10,000 (CAP Members) $12,500 (Non-members)

Official Sponsorship

Benefits:

  • Sponsor logo included in all advertising acquired
  • Sponsor logo and website link featured on official event web site and e-newsletters
  • Sponsor logo on all event signage, including banners and collateral
  • Sponsor highlighted in press materials promoting the event
  • Exposure to thousands of Atlanta diners, residents and visitors

Investment: $5,000 (CAP Members) $7,500 (Non-members)

Promotional Activities
Central Atlanta Progress (CAP) is partnering with Creative Loafing (CL) to foster interest and generate excitement for the first-ever Downtown Steak Week.  CAP and CL will work together to engage in the following promotional activities:

  • Online and printed advertisements in Creative Loafing* and other local traditional and social media outlets
  • Printed collateral distribution at area offices and businesses
  • Coverage in local print, digital and broadcast media
  • Social Media marketing campaigns on Facebook, Twitter and Instagram

* As official media partner, Creative Loafing Atlanta will provide the following:

  • One full page ad in CL Summer Guide issue 5.15.14 announcing Downtown Steak Week
  • Minimum of 4 ½ page (min. ad size) ads promoting Downtown Steak Week 5.22.14 – 6.12.14
  • Web ads – 100,000 impressions on clatl.com from 5.22.14 – 6.19.14
  • Facebook event page and Facebook posts and tweets (min. 1 per week, each)
  • Link to www.downtownsteakweek.com from clatl.com/steakweek
  • Dedicated eblast to all 55,000 CL email members promoting Downtown Steak Week
  • Featured promotion in CL Recommends E-Newsletter (Distributed to 34,000 subscribers)
  • Giveaway on clatl.com for TBD prize, which includes social media mentions on Facebook
  • Radio mentions on 92.9 The Game (number and frequency TBD)

Siemens RUN the RAILS in Downtown Atlanta

A 5K race and celebratory launch of the highly anticipated Atlanta Streetcar System
June 21, 2014

Run the Rails in Downtown Atlanta is a 3.1-mile (length of the track plus a loop around Centennial Park) fun run that will take place in May of 2014 to inaugurate the first day of service of the Atlanta Streetcar. The run will allow participants to “blaze the trail, and tracks,” of Atlanta’s newest transit project while traversing some of Atlanta’s oldest neighborhoods along the route.

Produced by Central Atlanta Progress and the Atlanta Downtown Improvement District, the event is expected to attract more than 1,000 participants, to include City officials, business leaders, Atlanta residents, transit enthusiasts and the city’s extensive running community. A family-oriented event, the Race is open anyone in the community and all ages.

Official Sponsor Benefits: 

  • Your company logo included on t-shirts, brochures, fliers, ads and promotional items
  • Your company logo included on all event signage
  • Twenty (20) complimentary race entries into the 5K “Run the Rails”.
  • Race day presence to interact with the crowd with a small booth or tent to distribute company information or premium items
  • VIP access to official hospitality tent

Investment - $10,000


Downtown Atlanta Restaurant Week
August 9-17, 2014

Downtown’s foremost foodie event, Downtown Atlanta Restaurant Week features more than two dozen Downtown restaurants offering their finest fare at a special price. For nine days each year, Downtown restaurants offer creatively curated three-course prix fixe meals for $25 or $35.

Event Sponsor - $30,000

  • Category exclusivity
  • Company logo featured on all promotional assets, including: brochures, maps and table tents, online and outdoor advertisements, e-newsletters, three (3) full page color ads in Atlanta Business Chronicle and ½ page ad in Atlanta NOW magazine
  • Company name and logo (as applicable) featured in social media promotion
  • Company name prominently featured in all press materials promoting the program
  • Company logo with hyperlink featured on Downtown, Midtown and Buckhead Restaurant Week websites
  • Additional sponsor-specific promotional programs may be developed

Town Hall Meeting - $2,500 per meeting

These public meetings are held at various Downtown venues twice a year. CAP’s Town Hall meetings are designed to enlighten Downtown’s many residents, students, workers and investors on the progress happening in the city center. With an informal setting, the Town Hall meetings draw a large and diverse audience and are a great opportunity to showcase your brand to the Downtown community.

  • Product display or sampling at event
  • Company name and logo included in Town Hall program, website and electronic invitation