200 Peachtree Names Lea Brueckner Director of Sales and Marketing

January 26,2010

Lea Brueckner brings 17 years marketing experience to 200 Peachtree

ATLANTA, GEORGIA—Marketing and event management executive Lea Brueckner has been appointed director of sales and marketing for 200 Peachtree, Atlanta, newest and only “green’ special-events venue in downtown Atlanta.

Opened in 1927 as Davisons department store, the vintage Italian Renaissance building in the heart of downtown was renovated by Macy’s in the 1980s. Brueckner will lead the venue’s sales and marketing initiatives after presiding over its grand opening in spring 2010. The historic renovation will convert the spacious interior into retail, exhibit and special event space, as well as hosting two new restaurants.

“The rich history and uniqueness of the venue space will be a remarkable addition for Downtown Atlanta,” said Lea Brueckner, director of sales and marketing for 200 Peachtree.
Brueckner comes to 200 Peachtree after helming her independent event planning and integrated marketing communications firm, Lea Brueckner & Company. Prior to founding her firm in 2009, Brueckner served as the Marketing Events Manager for the law firm of King & Spalding for two years.

“We are fortunate to have someone of Lea’s background and expertise to come on board”, said Robert Patterson, president of 200 Peachtree. “Lea is a perfect fit for us and will play a leading role in the grand opening of this historic venue.”

Before joining King & Spalding, Brueckner helped found Bold American Events & Catering, and headed sales and management for Event Design Group, a premiere event-planning and design décor company. Over her 17 year career, Brueckner created distinctive events for companies including The Coca-Cola Company, Time Warner/TBS, PricewaterhouseCoopers, General Electric and Delta Air Lines, as well as private social events.
The Grand Atrium at 200 Peachtree will be the first special events facility in Atlanta to incorporate green practices into special event execution. 200 Peachtree recycles glass, plastics, paper, and cardboard boxes from the bars, caterers, and vendors. Construction began in August that will transform the 85-year old department store into an elegant event space.

About 200 Peachtree
Located on Peachtree Street in the heart of Downtown Atlanta, 200 Peachtree offers all the attributes of a smart event venue: walkable proximity to hotels and restaurants, exciting street life, and easy access by car or public transit. 200 Peachtree adjoins the Westin Peachtree Plaza Hotel, and lies within steps of The Ritz-Carlton, Hyatt Regency Atlanta, The Ellis Hotel, Atlanta Marriott Marquis, and Hotel Indigo. 200 Peachtree will support the revitalization of downtown and the Peachtree Corridor with two new restaurants, retail, exhibit, and special event space. For more information, please visit