NOW OPEN

A new wave of independent bakers, makers, tea rooms, vintage sellers and tour companies is opening across Downtown Atlanta. All within walking distance. Here's where to find them.

Sweet Auburn & Edgewood

At Ease ATL: Wellness & herbal goods
348 Auburn Ave NE / Wed-Sun 10a-6p

Hell Yeah! Gluten Free: Gluten-free bakery
145 Auburn Ave NE / Mon-Fri 7:30a-3p; Sat-Sun 8:30a-3p

Sweet Me Good: Pastry shop
321 Edgewood Ave NE / Wed-Sat 11a-7p; Sun 11a-4p

South Downtown

Swiftly Vintage: Vintage fashion
241 Mitchell St SW / Mon-Sat 11a-7p; Sun 1p-6p

Dough in The Box: Donut shop
239 Mitchell St SW / Mon-Sat 6a-6p; Sun 7a-4p

Amazing Atlanta Tours: Bike & walking tours
93 Broad St SW / Mon-Sun 10a-7p

Downtown

Be Kind ATL: Curated gift shop
201 Peachtree St NE / Wed-Sat 10a-7p; Sun 12p-6p; all match days 10a-7p

Urban Tea Party: Tea lounge
75 John Wesley Dobbs Ave NE

CheRene Macarons: French macarons
75 John Wesley Dobbs Ave NE / Mon-Sat 11a-7p

Unexpected Atlanta Tours & Gifts: Gift shop, Tours and Cooking Classes
121 Luckie St NW / Sun-Sat 10a-7p

Questions? Email retail@atlantadowntown.com with "Program Questions" in the subject line.​

Program Overview

The Downtown Pop-Up Opportunity Fund is a grant initiative supported by the Eastside and Westside TADs. It is designed to accelerate the lease and activation of vacant or underutilized small commercial storefronts within this boundary of Downtown Atlanta.

The program specifically supports independent, locally owned retail and restaurant businesses seeking to occupy storefront locations ahead of the 2026 FIFA World Cup and other upcoming large-scale events.

Grants range from $5,000 to $50,000, helping cover tenant improvement costs that may otherwise prevent businesses from securing downtown space.

The Fund is administered by Downtown Atlanta Inc. in partnership with Invest Atlanta and Showcase Atlanta.