Atlanta Online Retailer EdgewoodAve.com Relocates Headquarters to Historic M. Rich Building
June 12, 2014 (Atlanta, GA) - After growing out of their original offices on Edgewood Avenue in Old Fourth Ward, Atlanta-based e-commerce startup EdgewoodAve.com has moved their headquarters to the M. Rich Building in south downtown. The move is symbolic as this cutting-edge, 21st century e-commerce company now resides in the turn of the 20th century building that revolutionized traditional retail.
“Having our headquarters in the converted department store that helped pioneer the shopping experience over 100 years ago is exciting and very motivating,” says EdgewoodAve.com CEO Rick Lockett. “Our website borrows many of the cues from the offline shopping experience, which was greatly shaped in this very location.”
EdgewoodAve.com has worked a real world street metaphor into its site design and functionality, taking the best of the offline shopping experience and merging it with the convenience of online shopping. The layout of the website encourages the community to shop by brand, not product, the same way one would shop at a traditional brick and mortar store. This exposes consumers to a brand’s whole story and purpose, allowing them to have a greater understanding and appreciation for what they are about to buy.
Over the past few years, the M. Rich Building has attracted creative, tech, and entertainment-focused tenants such as Creative Loafing, C4 Atlanta, Carl Anthony Payne Entertainment, and now EdgewoodAve.com. "At M. Rich, we are looking to build a community that thrives on collaborative creativity and passion for Atlanta's growth. We are excited that EdgewoodAve.com has joined the building, and we look forward to seeing their work for Atlanta grow in the future," says Dora Din-Durant, Leasing and Communications Director for The Creation Group.
About EdgewoodAve.com: Launched in 2014, EdgewoodAve.com is an online social shopping community that creates a place for design-conscious individuals to shop and interact with brands, designers, and one another while they discover and discuss new products. The company was founded on, and inspired by the resurgence of Atlanta’s Edgewood Avenue. The revitalization and social energy that run along this historic avenue are the same elements that EdgewoodAve.com is looking to bring to the online shopping experience. For more info download the EdgewoodAve.com press kit here.