Source: Douglas Sams, Atlanta Business Chronicle
Atlanta call analytics company CallRail is expanding at downtown Atlanta landmark “The Equitable Building,” where it will add another 300 jobs. The expansion will occur over the next five years.
CallRail is the latest economic spark for downtown, which has seen companies including Newport US RE, CIM Group, and WRS Inc. invest heavily in the revitalization of long-stagnant properties such as 222 Mitchell Street, “The Gulch” and Underground Atlanta.
Zeller Realty bought 100 Peachtree last year for about $80 million. Since then, Jim Schroder, a partner and chief financial officer with Tribridge Residential, has seen a new energy in the building and the surrounding neighborhood, the Fairlie Poplar District.
Woodruff Park is busy with new events, and Broad Street is packed with people almost every day eating at sidewalk cafes, Schroder said. Schroder sometimes sees as many as 30 bikes in the garage.
“The Beltline is about one-and-a-half miles from the building, and you can take a bike lane that entire way,” he said. “It’s a reflection of how much the city has been doing to give us more options.”
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