Chick-fil-A to sponsor, add name to College Football Hall of Fame

April 20,2018

Source: Amy Wenk, Atlanta Business Chronicle

A downtown Atlanta attraction has a new title sponsor.

The College Football Hall of Fame announced Friday it has expanded its partnership with Atlanta’s Chick-fil-A. The attraction will now be called the Chick-Fil-A College Football Hall of Fame. New signage should be installed on May 24.

Chick-fil-A would not disclose how much it’s investing into the 95,000-square-foot attraction. The sponsorship will run through 2054.

“We see this as an additional investment into our hometown, and we are excited to help the Hall solidify its presence in Atlanta for years to come,” Joe Saracino, the company’s vice president of brand strategy, advertising and media, told Atlanta Business Chronicle in an email.

He said the partnership is the first of its kind for Chick-fil-A.

Read the complete article at the link above.