Coca-Cola to refresh its iconic sign at downtown's Five Points

October 18,2019

Maria Saporta, Atlanta Business Chronicle

The Coca-Cola sign at downtown’s Five Points will shine brightly for years to come.

In the next couple of weeks, The Coca-Cola Co. will begin to completely refurbish and update what it refers to as the “Coca-Cola spectacular” sign. Parts of the sign will be removed, refurbished and replaced in the coming months with plans to unveil the updated sign by Jan. 1, 2020.

"Fear not, the iconic sign is not going anywhere!” said Justine Fletcher, Coca-Cola’s archivist. “Coca-Cola advertising has been a part of Atlanta since 1886, and in an effort to continue this important legacy, we are providing the spectacular Five Points sign with a much-needed refresh that will update the technology and make it far more energy efficient.”

Read the complete article at the link above.