Downtown Atlanta’s Arts and Entertainment District uses digital signage to display coronavirus PSAs

April 16,2020

Courtney Kueppers, The Atlanta Journal-Constitution

Downtown Atlanta’s Arts and Entertainment District has transitioned to using its digital signage to display coronavirus public service announcements, in partnership with local artists.

The digital signs have been installed on buildings throughout downtown, including Peachtree Center and the 101 Marietta building, over the last year in an attempt to give downtown a distinct personality, featuring illuminated signs. 

Now, the signs are lit up with timely messages of hope and encouragement, designed by local artists including R. Land, Neon Cardigan, Barry Lee, Nick Sheridan and others.The digital art is in partnership with Living Wall’s “Signs of Solidarity” campaign across the city.

“While our streets, venues, and offices are quieter than they've ever been, and as we follow the news with a mix of hope and trepidation, buildings throughout our community have found creative ways to display messages of support, solidarity, and optimism for all of us to enjoy from a distance,” a post from Central Atlanta Progress reads.

The work is being displayed downtown in partnership with Orange Barrel Media, Big Outdoor, the Centennial Park District, Living Walls, and Dashboard.