Amy Wenk, Atlanta Business Chronicle
Some of downtown’s blank walls are set to come to life with bright lights, billboards and artwork.
A project called the Atlanta Arts & Entertainment District is moving forward, with the goal of creating more light, vitality and activity in the city’s core through outdoor media, local art and advertising.
It’s an effort inspired by illuminated places such as the Denver Theatre District in Colorado.
“It’s about activation and how we can truly do things in the public spaces that have a funding stream and leverage light, energy and the potential for interactivity,” said Jennifer Ball, vice president of planning and economic development for Central Atlanta Progress, which spearheaded the idea.
An ordinance passed about a year ago to allow expanded sign options in the district, which spans portions of downtown, Castleberry Hill and Vine City and that surrounds top attractions including Mercedes-Benz Stadium, Centennial Olympic Park and State Farm Arena.
Now, the first 13 locations are starting to apply for permits. Sign fabrication and installation is expected to start in late February.
Read the complete article at the link above.