Hands On Atlanta and Sock Fancy Partner to Give Away 50,000 Masks

June 8,2020

Press Release

Atlanta, GA -- Sock Fancy and Hands On Atlanta will distribute at least 50,000 non-surgical protective masks to metro Atlanta nonprofits, schools, and community organizations in need. The partnership was sparked through Sock Fancy’s timely pivot from making custom socks to making protective masks to meet the urgent demand for personal protective equipment (PPE) due to the global Covid-19 pandemic. Through their pivot, Sock Fancy launched a “One-for-One” campaign, promising to donate 1 mask for every mask purchased. With the state of Georgia reopening, the need for every member of our community to be able to protect themselves (and each other) has never been higher.

“We recognized our ability to help our [Atlanta] community as soon as we heard of the urgent demand for PPE from healthcare and nonprofit organizations across the country. We knew our staff and manufacturers would rise to the occasion to get the masks produced. Partnering with Hands On Atlanta to distribute the masks to our communities’ most vulnerable has made it possible for us to fulfill our “One for One” commitment” said Stefan Lewinger, Co-founder and CEO of Sock Fancy.


The partnership is already off to a great start. Over 4,000  masks have been donated to the Atlanta Police Department for distribution to those experiencing homelessness in downtown Atlanta.

“As has been said many times throughout the course of this pandemic, we are truly in this together and are grateful for your partnership, particularly in service to those who are most vulnerable among us,” said Tammy Hughes, Social Impact Director for Atlanta Downtown Improvement District/Central Atlanta Progress.

For more information on this partnership and to apply to get masks for your nonprofit, community organization, or school visit the Hands On Atlanta website at https://www.handsonatlanta.org/masks.