Introducing Downtown Atlanta’s Newest 5K Race: The Downtown Daffodil Dash

September 1,2017


Media Contact: Paige Sullivan
(404) 658-5981

Introducing Downtown Atlanta’s Newest 5K Race:
The Downtown Daffodil Dash

Unique opportunity to participate in a scenic run and in the Downtown Daffodil Project

ATLANTA (September 1, 2017) On Saturday, November 11, runners and walkers will have an exclusive opportunity to race in Downtown Atlanta’s first-ever Downtown Daffodil Dash. Produced by Central Atlanta Progress and the Atlanta Downtown Improvement District (CAP/ADID), the event will provide participants with a tour some of Downtown’s oldest neighborhoods, newest developments, and most iconic landmarks. The Downtown Daffodil Dash is made possible by Delta Air Lines, Hughes Turner Phillips and Outfront Media.

The inaugural Downtown Daffodil Dash is the exciting next phase of the Daffodil Project that aims to celebrate its impact thus far and invite the community to participate in a daffodil planting after completing a race that highlights the best of what Downtown has to offer.

“The Downtown Daffodil Project adds meaningful vibrancy to Downtown Atlanta each year,” said A.J. Robinson, President of CAP/ADID, “and we look forward to offering the community a new signature event that is sure to invigorate the streets of our community.”

The Downtown Daffodil Dash run and walk is part of the international, award-winning Downtown Daffodil Project, produced each year by CAP/ADID and Am Yisrael Chai! in support of the worldwide Daffodil Project. The Daffodil Project aims to build a Living Holocaust Memorial by planting 1.5 million daffodils around the world to remember and represent the one and a half million children who died in Nazi-occupied Europe and in support of children who continue to suffer in humanitarian crises and genocides in the world today.

The Downtown Daffodil Project began in 2014 with the ceremonial planting of 110,000 daffodil bulbs in Woodruff Park. The Project has since expanded to 240,000 bulb plantings to date, creating a “ribbon of consciousness” between the Center for Civil and Human Rights and the King Center.

“With over 200,000 bulbs planted in Downtown Atlanta since the launch of the Downtown Daffodil Project, we are thrilled for this opportunity to celebrate the program’s impact and its bright future,” said Andrea Videlefsky, President of Am Yisrael Chai! and Founder of The Daffodil Project.

Participants will have the option to sign up for the timed 5K event for $30 or for a fun run for $25; both will follow the same route. Starting at 8:00 AM, the race will begin and end at Woodruff Park in Downtown Atlanta. 

For more information about the Downtown Daffodil Dash 5K, visit
For more information about the Downtown Daffodil Project, visit


About the Downtown Daffodil Project: CAP/ADID, in conjunction with Am Yisrael Chai!, launched the Downtown Daffodil Project in 2013 in support of the worldwide Daffodil Project, which aims to build a Living Holocaust Memorial by planting 1.5 million daffodils around the world to honor the one and a half million children who died in Nazi occupied Europe and those that continue to experience human rights violations today. Downtown Atlanta’s Daffodil Project, to date, has planted over 240,000 daffodil bulbs at various Downtown sites, including city parks, major hotels, and land managed by the Georgia Department of Transportation along the Downtown Connector.

About AmYisrael Chai!: Am Yisrael Chai! is a non-profit Holocaust Education and Genocide Awareness Organization. Each year we host a community event in Atlanta, Georgia to commemorate the Holocaust and to celebrate survival and success. Am Yisrael Chai! has developed The Daffodil Project, a world-wide project empowering Holocaust Education. The shape and color of the daffodils represent the yellow stars Jews were forced to wear during the Holocaust. The daffodils represent our hope for the future as they return with resilience and beauty each year, reminding us to remember the past and take action for the future.

About Central Atlanta Progress / Atlanta Downtown Improvement District: Central Atlanta Progress, Inc., is a Downtown business association with approximately 200 members. Its mission is to build a vibrant community with strong leadership and sustainable infrastructure that is safe, livable, diverse, economically viable, accessible, clean, hospitable and entertaining. The Atlanta Downtown Improvement District is a 501(c)(3) non-profit, charitable corporation created by CAP to make Downtown safer, cleaner and more hospitable.

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