Lyft seeks to alleviate challenges LGBTQ+ community faces while shopping

September 23,2019

Contact:

Heather Hughes

678-557-3493

FOR IMMEDIATE RELEASE

Lyft seeks to alleviate challenges LGBTQ+ community faces while shopping

Atlantans can donate clothes for gender non-conforming and transgender residents to ‘shop’ from for free at Lyft’s clothing swap during Pride festival

ATLANTA (September 24, 2019) - For some members of the LGBTQ+ community, especially transgender and gender non-conforming individuals, shopping for clothes can be stressful, as there are fewer options available to them.

That's why, in advance of Atlanta’s Pride Weekend, Lyft will set up donation bins all over the city to collect new or gently-used clothing of all shapes and sizes. The bins will remain up through October 7.

Donations will be used to stock a Lyft-hosted pop-up clothing swap for members of the LGBTQ+ community. This event will be held at Lyft’s activation tents in Piedmont Park near Charles Allen Dr NE and 10th St NE Saturday, October 12 - Sunday, October 13 during festival hours. Event guests will be able to “shop” for free clothing, donate clothing and enjoy a host of activations.

“At Lyft, we’re dedicated to supporting the LGBTQ+ community,” said Sam Bond, Lyft’s Southeast regional director. “Exploring your own personal style can be a tool for self-expression and a chance to celebrate your own identity. Everyone deserves to have a chance to do this in a safe space, and we want to help LGBTQ+ Atlantans overcome this under-discussed barrier they frequently face.”

Wish list items and where to donate.

New and gently-used shirts/tops, pants, skirts, dresses and jackets/sweaters will be accepted. Hard-to-find sizes (smaller men sizes and larger women sizes) are particularly welcome.

From September 23 through October 7, residents can drop off their items at over 20 donation bins located at various locations around the city.

Anyone who drops off a donation and snaps a picture while at the bin can show their photo at Lyft’s clothing swap during Pride Weekend to be entered to win one of several $100 Lyft gift cards. Attendees can also enter to win by bringing donations directly to the pop-up swap.

Bins are located throughout metro Atlanta at a variety of locations, including:

Lyft’s Atlanta Hub (814 Bellemeade Ave NW)
New Realm Brewing (550 Somerset Terrace NE #101)
Orpheus Brewing (1440 Dutch Valley Pl NE)
Atlanta Brewing Company (2323 Defoor Hills Rd NW #2207)
Woofs Sports Bar (494 Plasters Ave NE)
The Hideaway (1544 Piedmont Ave NE)
Saint Mark United Methodist Church (781 Peachtree St NE)

For a complete list of donation locations, visit lyft.com/ATLPride.

More about Lyft’s pride pop-up swap.

Lyft will host a series of free activations in Piedmont Park during Atlanta Pride Weekend. Aside from the clothing swap, Lyft will also have:

An iron-on patch station where guests can add their own flair to clothes from the swap.
On-site barbers providing free haircuts and styling services.
A lounge area for festival-goers to relax and unwind.
An interactive post-it wall where attendees can share encouraging messages.
Live entertainment.

More information about Lyft’s pop-up swap and activation tents can be found at Lyft.com/ATLPride.

To learn more about Lyft and its mission to improve people’s lives with the world’s best transportation, please visit www.Lyft.com. For Trans Lifeline hotline, call (877) 565-8860.

About Lyft

Lyft was founded in 2012 by Logan Green and John Zimmer to improve people’s lives with the world’s best transportation, and is available to 95 percent of the United States population as well as select cities in Canada. Lyft is committed to effecting positive change for our cities by offsetting carbon emissions from all rides, and by promoting transportation equity through shared rides, bikeshare systems, electric scooters, and public transit partnerships.

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