Douglas Sams, Atlanta Business Chronicle
Nappy Roots, the influential rap group whose songs have fused Hip-Hop with country, is expanding its brand with a new micro-brewery in Atlanta’s Castleberry Hill neighborhood.
Nappy Roots' members have been craft beer fans for over a decade. They made their own craft beer out of their homes, launched a documentary series on craft beers, "40Akerz & a Brew,” and toured breweries across the country to learn the art.
They even partnered three years ago with Atlanta’s Monday Night Brewing. That collaboration produced “Front Porch Ale,” the group’s first entrance into the craft brewing business. They have partnered with multiple breweries since then.
Nappy Roots provides an example of more Hip-Hop groups embracing craft beer as a way to reach a wider audience. Few, however, have taken the step of launching their own micro-brewery.
“We caught the passion,” said Nappy Roots member and Milledgeville Ga.-native “Fish Scales,” whose name is Melvin Adams Jr. “We learned making beer is a lot like making music.”
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