W Atlanta - Downtown Launches Hyper-Local Wi-Fi Portal
W Atlanta – Downtown will bring a custom Wi-Fi channel to the heart of Atlanta in 2012, connecting guests of the hotel as well as local Atlantans with an innovative, interactive city experience.
Through a partnership with Prenet Media, W Atlanta – Downtown intends to engage Atlanta’s mobile audience with free Wi-Fi access where they work and play, providing users with a customized online experience at dozens of businesses within the surrounding downtown radius of the hotel. Patrons of Bill Hallman, Concentrics restaurants, cityzones and local hotspots will be able to surf the web via a W-curated experience, enjoying access to the Internet
alongside insider information and a guide to the city’s most exciting destinations that aim to showcase the hotel’s local partnerships and foster engagement, online and off.
“We are excited to invite guests of W Atlanta – Downtown and some of Atlanta’s best local businesses to enjoy a free and unique online experience that will help them get the most out of their time in our city, whether they’re visiting for work, play or a little bit of both. W Atlanta – Downtown is already committed to supporting our guests’ modern lifestyles through our fantastic amenities and customer service, so this was a natural next step.” says Tim Dahlen, General Manager.
Through their own mobile devices and innovative technologies like interactive multi-touch 2D displays, users will have access to the same personalized city experience they would receive as a guest of W Atlanta – Downtown, whether they are at the hotel or not. In addition to bringing Wi-Fi access to a number of the hotel’s partners, W Atlanta – Downtown has installed the W Insider Portal to map the channel’s network. Hotel guests and visitors can use the sleek, multi-touch kiosk’s NUI (natural user interface) design to explore Atlanta through an interactive touch screen experience.
Additionally, W Atlanta – Downtown has an Acura car service that can take guests to and from Atlanta’s best neighborhoods and local businesses. The service is expected to launch this fall. For more information about W Atlanta – Downtown, visit www.watlantadowntown.com.