Coca-Cola Free Student Admission to The Hall

Date and Time

• Sun, Feb 1, 2026 - Sat, Feb 28, 2026  10am - 5pm

Location

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Details

The Hall has partnered with Coca-Cola to offer free admission during the month of February to college students who visit the Box Office and provide a valid student ID, while supplies last. This initiative allows young people to experience the powerful stories, achievements and legacy of Black athletes, coaches and leaders who have helped shape college football, such as those found in the Southern Company “Celebrating HBCUs” exhibit, which highlights HBCU gameday atmosphere, standout players and coaches, and is the first motion-based AI installation at The Hall.