Impossible x Big Boi: 404 Taste The Block

Date and Time

• Saturday, Apr 4, 2026  11am - 7pm

Location

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Details

Impossible Foods and Atlanta’s own rap legend Big Boi team up for the ultimate 404 Day celebration: “Impossible x Big Boi: 404 Taste the Block” at Smorgasburg Atlanta. Food-lovers and fans can expect a full day of live music, craveworthy eats powered by Impossible Foods’ plant-based proteins, interactive experiences, and one-of-a-kind surprises.

The free, one-day-only event is open to the public from 11 a.m.–7 p.m. on Saturday, April 4. The block party gives attendees a taste of what makes Atlanta so special, including:

- Live performance by Big Boi following the drumline
- High-energy drumline to hype the crowd at 4:04 p.m.
- Impossible Foods food truck serving the exclusive “Big Boi Double Smash Burger”
- 20+ Smorgasburg vendors serving local favorites with an Impossible twist
- Custom hats and totes with on-the-spot airbrushing
- Barbershop, hair tinsel and glitter tattoos stations
- Festival-style photo ops and Pop-a-Shot hoop challenge
- DJ spinning throughout the day

“Impossible x Big Boi: 404 Taste the Block” is Atlanta’s can’t-miss 404 Day block party, where music, food and Impossible flavor come together for one unforgettable celebration.