Arts & Entertainment Atlanta
Arts & Entertainment Atlanta is a neighborhood activation and economic development project for Downtown Atlanta. AE fuses new outdoor media, local art, and advertising and funds cultural and public space programming in the city’s core. By creating light, vitality, and activity, AE authentically reflects the vibrancy of Atlanta as a whole. The District was established by the City of Atlanta in 2017 and is managed by the Atlanta Downtown Improvement District (ADID). The District self-funds its management and programming through revenue-sharing agreements with media companies within the District and is limited to a total number of 25 sign locations.
AE is a fusion of art and advertising. This cultural innovation effort blends new outdoor media, local art, accent lighting, and digital and static signage to activate buildings and blank walls and infuse the Downtown neighborhood with light, art, and cultural programming. As the physical and symbolic center of the city and the region, Downtown’s newest vibrancy effort will redefine Atlanta’s culture and brand.
Proposals for new or conversion Arts & Entertainment Atlanta signage will be accepted by ADID from qualified media companies or property owners at any time. Click here for details regarding the proposal application process and requirements.
Frequently Asked Questions
Arts and Entertainment District - Advisory Council Nomination Process Now Open
The Advisory Committee (the “Committee”) is intended provide a venue for the Board of Directors to receive input and insight from District stakeholders who have an interest in both the permitting of sign locations, as well as the activation and programming of the District. The Committee participates in sign permit review, programming selection and other operations of the District. The Committee is composed of 15 Downtown stakeholders that represent the diversity of the residential, business, entertainment, culture and arts community of the District. The appointment is for a term of 15 months.
The four of the five Residential based appointments are up for renewal. Three positions are to be appointed by neighborhood associations whose geographies include areas within the District. ADID will notify each of the three associations of the opportunity to appoint a representative to represent each association. The associations shall each be responsible for determining the desired appointment process suitable to each organization.
There are two additional Committee positions to be filled by “District Residents” but that are not appointed by neighborhood associations. The following definitions shall apply to those positions:
- Downtown North – the geographic areas within the District boundary that are located north of Andrew Young International Boulevard (including its previous right-of-way through Centennial Olympic Park)
- Downtown South – the geographic areas within the District boundary that are located south of Andrew Young International Boulevard (including its previous right-of-way through Centennial Olympic Park)
- Nomination Process Announced - February 14, 2020
- Nominations Due March 11, 2020 before 12 am EDT
- Submit nominations to firstname.lastname@example.org
- All received Nominations available for review - March 12, 2020 at http://www.atlantadowntown.com/initiatives/atl-arts-and-entertainment-sign-district
- Caucus of Electors – if needed. - March 18, 2020 at 7:00 pm EDT at Central Atlanta Progress (84 Walton Street NW, Suite 500)
Interested? Nomination Forms and more detail on the process can be found HERE.
Where are we now?
As of March 1, 2020, there are seven active sign and art installations in the District.
- Peachtree Center/235 Peachtree Street - 1 large LED display with transit information and art curated by Living Walls, Featuring Atlanta artists Sarah Neuberger, India Nabarro, and Jason Travis
- 76 Forsyth Street garage - 2 large static banners; mural and rotated art banner by Atlanta artist Neka King
- 101 Marietta Street - 1 large corner digital display; 1 static banner; and mural by ASK/SKY
- The Westin Peachtree Plaza Atlanta/210 Peachtree Street - large corner digital display; 1 LED display over the motor lobby on Carnegie Way; 1 static banner by local artist Dave Ranney scheduled for mid-March installation
- The Embassy Suites Atlanta Centennial Olympic Park/ 267 Marietta Street - kinetic architecture lighting; 2 static banners currently featuring work of artist Meredith Anne White
- The American Hotel/160 Ted Turner Drive - 1 two-sided blade sign with LED and static banner displays.
- The Reverb Hotel / 89 Centennial Olympic Drive - 1 large static display featuring rotated artwork
Current Sign Concepts
There are several proposals in various stages of review for compliance with Arts & Entertainment Atlanta Sign Plan regulations. The advancement of the following sign locations is anticipated in April 2020.
Embedded in the vision of the Arts and Entertainment District is the goal to enhance the interaction between sidewalks, public spaces to create an active pedestrian-friendly environment that is aesthetically pleasing and respectful of the interests of residents and businesses. To that end, the public is encouraged to provide input and report any concerns related to installations.
For information on reporting Lighting Concerns or Mural Tagging, Click HERE.
District Fact Sheet
District Creation (16-O-1608)
Zoning Updates, District Map and Sign Plan (17-O-1009)
Authorization of Cooperation Agreement (17-R-3001)
How to Contact Us
If you have questions or need more information, contact Fredalyn M. Frasier at email@example.com. Media inquiries should be directed to Wilma Sothern at firstname.lastname@example.org.