Arts & Entertainment Atlanta
Arts & Entertainment Atlanta is a neighborhood activation and economic development project for Downtown Atlanta. AE fuses new outdoor media, local art, and advertising and funds cultural and public space programming in the city’s core. By creating light, vitality, and activity, AE authentically reflects the vibrancy of Atlanta as a whole. The District was established by the City of Atlanta in 2017 and is managed by the Atlanta Downtown Improvement District (ADID). The District self-funds its management and programming through revenue-sharing agreements with media companies within the District and is limited to a total number of 25 sign locations.
AE is a fusion of art and advertising. This cultural innovation effort blends new outdoor media, local art, accent lighting, and digital and static signage to activate buildings and blank walls and infuse the Downtown neighborhood with light, art, and cultural programming. As the physical and symbolic center of the city and the region, Downtown’s newest vibrancy effort will redefine Atlanta’s culture and brand.
Proposals for new or conversion Arts & Entertainment Atlanta signage will be accepted by ADID from qualified media companies or property owners at any time. Click here for details regarding the proposal application process and requirements.
Frequently Asked Questions
Where are we now?
- 235 Peachtree Street NE | Peachtree Center is the first installation to go live. In addition to traditional advertising, the installation will incorporate digital art from local artists curated by Atlanta nonprofit, Living Walls (https://www.livingwallsatl.com/). The sign will also present transit information including MARTA schedule, Uber/Lyft/bike/scooter proximity, and walking distances.
- 76 Forsyth Street | The Forsyth Street installation consists of two large-format static displays, rotate art banners, a mural, and a plant wall. Artist Neka King’s “The Peaceful Peach” will be rotated in between the commercial content. Neka's art will be featured on the two large banners that span the two street-facing elevations of the garage. These banners will be carefully folded and stored during periods when advertising banners are displayed, then re-installed during periods when there is no advertisement. In addition to the two art banners, Neka and Living Walls Atlanta created a mural on the concrete areas surrounding the banner with the same colors and patterns as the primary artwork. This addition will both enliven the streetscape and provide a natural extension of her work when it is displayed. The plant wall installation is anticipated in early February.
Current Sign Concepts
As of November 1, 2019, there are 17 active proposals in various stages of review and permitting within the District. Following an extensive concept development and review process for compliance with Arts & Entertainment Atlanta Sign Plan regulations, the following sign locations are being advanced to the City of Atlanta Office of Buildings permit process.
The American Hotel/160 Ted Turner Drive
Embassy Suites/267 Marietta Street
The Westin Hotel/210 Peachtree Street
101 Marietta Street
Embedded in the vision of the Arts and Entertainment District is the goal to enhance the interaction between sidewalks, public spaces to create an active pedestrian-friendly environment that is aesthetically pleasing and respectful of the interests of residents and businesses. To that end, the public is encouraged to provide input and report any concerns related to installations.
For information on reporting Lighting Concerns or Mural Tagging, Click HERE.
District Fact Sheet
District Creation (16-O-1608)
Zoning Updates, District Map and Sign Plan (17-O-1009)
Authorization of Cooperation Agreement (17-R-3001)
How to Contact Us
If you have questions or need more information, contact Fredalyn M. Frasier at email@example.com. Media inquiries should be directed to Wilma Sothern at firstname.lastname@example.org.