Central Atlanta Progress and the Atlanta Downtown Improvement District are creating people-centered progress for the core of Atlanta, supported by a diverse business community.
To elevate and clarify the work our organizations are doing, we worked with local agency My Friend's Nephew to create a unifying master brand, Atlanta Downtown.
The new Atlanta Downtown brand provides clarity for how CAP and ADID work together and increases recognition of the essential role CAP and ADID play in building a vibrant Downtown community.
A is for Atlanta
The master brand mark is a letter A shape created using a series of clean, solid lines, which converge to represent the unified nature of Atlanta - a thriving, welcoming environment where businesses come together to invest in the heart of the city.
Made of two shapes, this mark represents both the unity of the Downtown community and the unity between CAP and ADID.
The modern yet retro-inspired shape positions Atlanta Downtown as a sage and nurturer brand. It is timeless and proven, harkening back to the city's rich history, while still remaining vibrant and forward-thinking.
In addition to the master brand "A" mark, "ATL DTN" functions as a secondary brand logo and graphic element. It's also our new hashtag. #ATLDTN
CAP and ADID
To recognize the uniqueness of individual efforts and contributions of each organization, both CAP and ADID brands exist within the Atlanta Downtown master brand.
Visual Identity - Downloadable Files
By downloading CAP/ADID logos from this website, you agree to use our marks in accordance with these guidelines.
Atlanta Downtown horizontal logo
ATL DTN logo
For additional logo file requests or for any questions related to the Atlanta Downtown brand, please contact email@example.com.