Arts & Entertainment Atlanta
Arts & Entertainment Atlanta (A&E Atlanta) is a neighborhood activation and economic development project for Downtown Atlanta. This cultural innovation effort blends new outdoor media, local art, accent lighting, and digital and static signage to activate buildings and blank walls and infuse the Downtown neighborhood with light, art, and cultural programming. By creating light, vitality, and activity, A&E Atlanta seeks to authentically reflect the vibrancy of Atlanta as a whole and define Atlanta's culture and brand.
The district was established by the City of Atlanta in 2017 and is managed by the Atlanta Downtown Improvement District (ADID). The district self-funds its management and programming through revenue-sharing agreements with media companies within the District and is limited to a total number of 25 sign locations.